But… there is an option to link the two. Even then, the content remains strictly separated in theory. creation of a robust knowledge base Whether that actually works is entirely up to the user. It is not unthinkable that people post on the wrong Facebook. Users strongly associate Facebook with their personal world. Imagine: wild party pics are suddenly visible to all 300 of your colleagues. The other way around can also be disastrous: sensitive company information that is posted on ‘regular’ Facebook becomes available to literally the entire world.
Is Facebook at Work innovative enough?
Facebook at Work may not seem very innovative, unlike many software specifically designed as a business network. Slack, for example, enables the linking and central search of information from other sources . Other tools offer features such as integration with video conferencing and screen sharing to collaborate, regardless of location or time. This provides added value, where Facebook does not.
Facebook at Work doesn’t really have much new to offer when you compare it to existing services. The big advantage of Facebook is also the biggest problem: the consumer image. The employee may like it, Facebooking at work without punishment. But the trust of the employer has rank high on google not yet been won.
Illustrations courtesy of Fotolia
How do the Dutch top clubs actually fare on social media? If we look at the social fanbase, Ajax is in a marketing list league of its own. Behind them, there is an ongoing neck-and-neck race for second place between Feyenoord and PSV. But where is the rest of the Eredivisie?
Eredivisie clubs & social media: a studyFacebook’s bigges
Which Eredivisie clubs score well on which social platform? Which Eredivisie clubs should really think twice? In order to map this out, I have researched all social media accounts that are communicated by the official websites of the Eredivisie clubs. Some clubs can be found on Google+, for example, but do not mention this on the official website of the club. In that case, these accounts have not been included.