We will be rolling out the Helpful Content Update on December 5, 2022 , with a 38-day rollout time , ending on January 12, 2023. Some of the key features of this update were:
Global Update and Improv Signals :
The December 2022 update is a global update, affecting all languages, not just English. Google has integrat new signals into its system to better identify low-quality content creat primarily for search engines rather than humans.
Focus on unsatisfactory content :
The purpose of the update is to improve the quality of content on the web, prioritizing those sites that offer useful and relevant content for users, instead of content design solely to rank well in search results.
- Identification and Recovery : If a website is negatively impact by this update, it may take several months to recover its ranking if appropriate content adjustments are made. Google suggests reviewing the content questions provid to ensure it meets the new standards.
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Objective of the update
The update aims to ruce low-quality content creat europe cell phone number list primarily to rank well in search engines, at the expense of real usefulness for users. Google seeks to promote content that is authentic, useful, and design for people, not just search algorithms.
Impact on SEO
When this happen, it was possible to see changes in rankings and visibility in Google search results . Many content creators and webmasters had to adjust their strategies according to Google’s guidelines in order to see a recovery that, in many cases, took months or never occurr.
Google Helpful Content Update August 2022
The first record Google Helpful Content Update was on August 25, 2022. This update was initially part of an ongoing effort to improve the user seo & ppc advice for fashion retailers experience when searching for information online, ensuring that results are useful and relevant.
Objectives of the Helpful Content Update
The Helpful Content Update focuses on rewarding content that offers solutions that satisfy users and rucing the visibility of pages design solely to attract clicks. The update seeks to ensure that content is creat with users in mind rather than optimiz for search engines.
This update affects the entire website, not just individual pages. Therefore, websites had to meet quality standards to maintain good performance in search results. As a result, pages that didn’t meet visitors’ expectations could see a decrease aero leads in performance.