Yet there are also other unintentional associations with sports, which received a lot of attention around if your desire is to transform the 2014 Winter Olympics in Sochi. The events there taught the NOC*NSF not only to listen, but also to join in the conversation and to proactively look at discussions around other sporting events. Thanks to the courage of the NOC*NSF, the IOC is now also busy with social media.
NOC*NSF
Nikon also faces the challenge of anchoring
the ‘power shift’ from the organization (the brand) to the customer (internationally). For the brand this means a major cultural change, says Renate Wijma , owner of TwitterKliniek. Social media were mainly used as a marketing communication tool to push content. The mantra was ‘we don’t talk to customers’.
In the meantime, by creating a shared vision throughout the value chain, the door has been opened for engagement: “ via each prospective student’s mobile device Nikon must engage more photographers, more effectively, and with more passion than ever before .” The organization is taking small steps towards talking to customers. Starting a social command center in April, also for webcare, should contribute to this.
Start small
Although the speakers say you simply have to dare, the message is ‘start small and build on that’. For example, by starting india number list with one department, team or target group.
Rabobank does this under the banner ‘ T”Social media are part of maintaining a relationship with our customers and doing business. As a brand we do that okay, as an employee we can do better”, says Boy Sleddering , team leader social media at the bank.