How has Epitex geared up for peak shopping periods and major events like Prime Day and BFCM?
We’ve always worked very closely with our Amazon account manager – they have helped us with campaign deals, exposure and participation during the lead-up to key peak shopping periods.
In 2022, we wanted to get a head start on the festive season in Q4. To do so, we worked with our account managers to leverage Amazon’s full suite of ad products from Sponsored Products to Sponsored Brands and Sponsored Display.
In fact, Epitex was one of the first
Advertisers to test Sponsored Display Amazon ads when we launched in October 2022. It allowed us to speak to a larger customer base that wasn’t necessarily searching for us on Amazon.sg and also helped us prepare for the peak shopping season across multiple sales events like 11.11, Black Friday Cyber Monday (BFCM) and Christmas.
With the support of our Amazon account manager, we also set up our Brand Store to allow customers to navigate and discover products, as well as make purchases seamlessly. This ensured that we were ready for year-end seasonality, and we’re very thankful to the Amazon ads team for their assistance as we saw great results from it.
Did you know?
Amazon Singapore offers a full suite of Ad products for you to choose from. This includes:
1. Sponsored Products: This refers to cost-per-click (CPC) ads that appear in related shopping results and product pages. They promote individual product listings on Amazon so customers can find your products easily.
2. Sponsored Brands: Customers can discover your brand and products through creative ads that appear in relevant Amazon shopping results.
3. Sponsored Display: Reach cio and cto email database relevant audiences throughout their shopping and entertainment journeys with self-service display ads that can be created in just a few clicks.
What were some of the early results that
Epitex saw over the past 6 months, and Amazon special library ads after the Q4 2022 shopping period?
We saw notable results quite fast – our investment in Amazon ads, specifically Sponsored Display.
Helped us amplify our listings by delivering a mailing lead 60% increase in overall impressions month on month. We saw a 30 times increase in first-time-customers since we started investing in this new ad format.
Introducing Sponsored Display into the mix of ad offerings also allowed us to increase our high intent clicks by 7-fold, showing that the full suite of Amazon ads products truly does yield the best results.
