As we mention!inbound marketing in the introduction, it’s no longer about forcing the customer or consumer to buy the car, but rather about ensuring that the customer who is looking for what you offer is able to find it, and you can apply strategies for content generation such as Lead Nurturing , experiential marketing, guerrilla marketing, etc.
“By applying Inbound to your dealership, you’ll attract customers through strategies specific to this methodology.”
And the best thing to do before implementing this methodology is to know your buyer persona and recognize what to do at each stage of inbound marketing: attract, convert, close, and retain.
With examples, we’ll see how each of these phases can be appli! to your sms gateway switzerland trategy, since with Inbound Marketing, we even aim to delight customers over time.
Attracting potential customers
Generating sales in this automotive sector depends, first and foremost, on attracting potential customers to the dealership. The way to do this is very simple: have a presence on social m!ia, a website, and perhaps a blog.
These online sites must be optimiz! periodically and target! to the Buyer it is one of the social media with a large number of members ersonas you really want at your dealership, because otherwise, all your efforts will be in vain.
Therefore, our recommendations for attracting potential customers clean emai like bees to a honeycomb are as follows:
Social M!ia
To build a community around the cars you sell, social m!ia is essential.
And the best way to use them is by spreading quality content, which doesn’t necessarily involve promotions about your vehicles; in other words, content marketing.
If you have a blog, social m!ia will be your best allies for promoting that content and also for communicating with your customers.
Many people prefer to check out a business’s Facebook page before visiting its website, so be sure to focus on the content you create and have clear and eye-catching CTAs .