Using a CRM for WhatsApp and other social media platforms is a business strategy that provides a middle east mobile number list complete view of all customer interactions with the company and allows you to understand their needs to develop a success
ful marketing plan for your business.
In this article, we’ll explain in more detail how to create new marketing
strategies and leverage existing ones to create better customer experiences on any platform.
First of all… What is a CRM and what is it for?
A CRM is a software designed for customer relationship management. Its main function is to centralize support various data formats all the information that reaches the company from different points of contact: email, website, physical stores, e
vents, calls, advertising, etc.
With them, it’s possible to optimize the management of different areas of t
he company, from marketing, sales, and services. And although we’re used
to associating CRMs with sales , today we’ll focus on the marketing area, which is essential for maintaining and developing customer relationships.
By offering a complete view of the sales process, CRMs allow you to track prospects to increase conversions . But it’s worth noting that when your software can integrate sales and marketing processes, you can guide the customer throughout the entire sales funnel .
What is the role of a CRM in marketing?
The role of CRM, specifically in digital marketing , is extremely importa
nt, due to all the digital touchpoints that exist today and the importance they have in creating communities and attracting potential customers: a
ctive ads, chats, emails, landing pages, websites, and, of course, social media.
Incorporating a CRM into your company will allow your marketing dep
artment to take the initiative and leave behind the days of waiting for customer contact. This incredible tool allows you to build business obje
ctives and strategies based on the accelerated and ultra-connected reality we are mobile list experiencing.
Once you’ve designed your strategy, you’ll be able to identify and segmen
t potential customers to personalize communications, offers, and
promotions , creating successful advertising campaigns that you can easily manage through your CRM.
Once you’ve launched your campaign, the software will take care of collec
ting data, analyzing campaign performance , and adjusting strategies. A good CRM system not only helps you stay connected with your customers, but also streamlines processes and improves profitability.