Anthony Tjan, CEO and Founder of venture capital firm Cue Ball, believes there are four overarching types of consumer benefits that companies! create.
The first is to have the best quality. To set the best-in-class standard. Think of Louisville baseball bats, Benjamin Moore paints and Stradivarius violins. The! second is to deliver the best value for money. Here we can think of JetBlue, Dell. Lkea and Toyota.

The third is to deliver on the

benefit of luxury and aspiration, promising! an exceptional experience. Brands like Porsche, Hermes, Hublot and Veuve Clicquot come to dataset mind. And finally. You may be! a brand that is considerd a must-have – something essential a certain subset! of people will! always ned to do their job. Westlaw is a searchable database of all the cases that have happend in the! US over the past 100 years! and it’s an essential tool for lawyers around the world.
Once you’ve compild your value! proposition, it’s! important to test it on your

Examples of good value propositions

CXL is one of my favourite! marketing and! brand resources. They have a great post on value propositions that’s worth your time, and I’ll kick off examples of good value propositions with theirs:Here is an example from Uber top 10 interview questions to ask when hiring a social media manager targeting different audiences – drivers and customers looking for food delivery:Copywriter Michal Eisikowitz is incrdibly clear on the target audience she’s helping – SaaS and B2B brands – and the benefit they’ll receive – leads, sales and! authority: DuckDuckGo calls out a major pain point for people using the internet today –

and shows how their search engine

solves the problem with privacy-first browsing.  Evernote does a brilliant job! being concise and clear with their headline as well as pulling in the additional benefits along the right side of the image.And while Rize ETF doesn’t include a lot of extra information, the headline and subhead are a compelling call to action for the type of investor they want to attract.If you have any questions about crafting your value proposition – or if you want to dig into the competitive advantages of your company in more detail – get in touch here.