Email marketing remains one of the most effective ways to interact with customers. More than 70% of online purchases start with emails, and it’s no wonder: email allows you to directly address each customer, segmenting messages by interests and behavior.
The main goal of email marketing in e-commerce is to increase sales. However, it is not limited to this. Email newsletters help:
- Increase sales through targeted offers and personalized recommendations;
- Retain customers through regular reminders about the brand and products;
- Increase the average bill with the help of additional offers, cross-selling and upselling.
In this article, we will look at practical strategies, methods and tools that will help not only attract new customers, but also retain existing ones, increasing their average check.
Let’s start with working with your subscriber base: we’ll discuss how to expand the reach of your email campaigns. Then we’ll move on to various email marketing strategies, explain their features, and tell you how to effectively use different approaches in your mailings. We’ll finish with recommendations for analyzing the effectiveness of your email campaigns for e-commerce so that your mailings bring maximum results.
Building an effective subscriber base
A quality subscriber base is critical for successful email marketing. Without it, all efforts to create mailings will be meaningless. In addition, it is important to collect email addresses legally and never buy a base that has nothing to do with your buy phone number list business: mailing to such a base is considered spam, and the effectiveness of such mailing for business tends to zero. We have selected for you several working methods to collect or increase a contact base without breaking the law and so that subscribers are really interested in receiving your letters and buying.
Basic methods of obtaining email addresses
- Subscription forms . Simple subscription forms on a website are a classic way to collect addresses. However, it is important to make these forms as unobtrusive as possible. Use exit-intent pop-ups that appear when a visitor is about to leave the site, or offer a discount for subscribing to motivate the buyer to take the first step.
- Contests and promotions . Organize how to increase sales in an online store using email newsletters contests, giveaways, or promotions where users must leave their email to participate. Such events always attract attention, increasing the number of subscribers and creating a sense of exclusivity.
- Subscription bonuses and discounts . Offer a discount or bonus for subscribing to your newsletter. For example, you can provide a 10% discount on your first purchase or access to exclusive offers for subscribers.
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Segmenting your subscriber base: basic principles
An equally important aspect is segmentation of the subscriber base. By dividing your subscribers into groups, you will be able to send more personalized and relevant emails, which directly affects conversion.
- By interests. Segment users based on their preferences and purchases. For example, if a person often buys sporting goods, send them emails with new arrivals in the sport category.
- By behavior. Consider the actions of customers on the site. For example, if a user looks at a specific product for a long time but does not add it to the cart, send him an email reminding him about the product or offering a discount on this product.
- By demographics. Consider gender, age, location. If you sell products for children, target subscribers who have children or newsletters related to family holidays.
Now that you’ve built a subscriber base, let’s talk about how to effectively engage with them.
Email Marketing Strategies for Online Stores
In this section, we’ll look at key email marketing japan business directory strategies that will help increase sales and engagement. Each of them can be used separately, but you’ll achieve the greatest effect by combining them. This approach allows you to reach different audience segments and solve several important problems at the same time.