How to attract visitors to family amusement parks and ensure that customers return? Many companies try to set up email newsletters on their own, but they face many difficulties – from emails ending up in spam to ineffective segmentation. We helped our client not only solve these problems, but also turn newsletters into a powerful tool for attracting an audience and increasing traffic.
Launch email campaigns regularly to inform visitors about new events and promotions at the amusement park.
The Vysotny Gorod team approached us to set up and manage mass email newsletters. The main goal was to establish effective interaction with the audience through regular newsletters informing about upcoming events and park news. We had three key tasks:
- Set up the transfer of contacts from the buy bulk sms service Bitrix CRM system to the Dashamail mailing service.
- Solve the problem of emails ending up in spam: it is caused by the fact that contacts have been added to the mailing list for a long time.
What we did
- Transferring subscriber segments from Bitrix to Dashamail
The first step we took was to establish seamless integration between the client’s CRM system and the Dashamail mailing service.
- Solving the problem of getting into spam: reactivation and cleaning the database
One of the most difficult tasks was to restore why do media need email newsletters? experience of the creators of the kit newsletter the trust of mail services in the client’s letters. We carried out database reactivation – a process that helps to “wake up” inactive subscribers and clean the database of irrelevant contacts. To do this, we launched reactivation letters with an offer (discount) to remind subscribers about ourselves and encourage them to take action:
Reactivation emails help determine which subscribers are truly interested in receiving news and offers from. Theme parks and which are not.
To improve the delivery and open rates of letters, we conductd a full database check. Contacts that did not open the last three letters were removd, which allowd us to improve the quality of the database and avoid letters ending up in spam.
Reactivation is an important stage of mailings. Read another case study of ours on this topic:
Plus 7 thousand euros due to reactivation letters and full automation of online applications in three languages
- Integration of SendPulse and Bitrix
We also set up integration between Bitrix and another mailing service, SendPulse. This allowed us to flexibly manage email communications and use japan business directory both services depending on the campaign’s objectives, which increased the possibilities for segmentation and personalization of emails.
- Create templates and transfer to SendPulse
Our designers and copywriters created fresh email templates that reflect the spirit and style of “High-Rise City.” These templates were transferred to SendPulse, which simplified the creation and launch of new email chains.
- Launching email campaigns
We sent out over 40 emails, each designed to highlight park events and innovations and to keep subscribers interested.