The least we can do
Control can be achieved through iron-clad discipline and focus. Determine private and business objectives. For example, model has been createdBetrams mentions keeping in touch with family and friends, finding a job, receiving service and getting promoted. Choose the right networks and ensure the right composition. Know how social media works. Scrutinize the user settings and handle data sensibly. That is the least we can do, also from companies. Limit the check and contact moments. Optimize push messages and apps. I advise to shoot off everything that is not relevant. Not only does that give peace of mind, it also ensures that the battery of a device lasts longer. Oh well, ‘ common sense’ and otherwise there is always a personalized plan as a solution.
As a company, have your affairs in order
content-snacking-2-fotoliaCompanies are mostly unable to achieve their goals through would be a lot more user-friendly for the blind and partially sighted social media. The most important ones Bertrams mentions are higher brand awareness, more visits/leads/sales, better recruitment and selection, higher customer satisfaction, better product development and internal communication.
Now I agree 100% with Jeroen Bertrams that social media does not offer magic solutions for poorly functioning customer service, products, websites or processes. As a company, get your affairs in order. Only when the foundation is stable, companies can determine what they want to do with the social channels and what is realistic in terms of objectives – not everything generates interest on a global level and in countless numbers like pop culture. They can also determine which guidelines are important, draw up a plan in line with the overall communication strategy, set up sharp KPIs and measure.
Jay Baer lists the biggest excuses companies give for not measuring via social media, search engine optimization mails namely:
We don’t have the right tools to collect
We don’t know how to compare the data with other data
We do not have any analysis software, so data collection is not necessary
We are afraid that if we start measuring, we will gain insight into (the lack of) effectiveness
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