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It is true that specific groups of people

A large group of entrepreneurs are aware of this, as the infographic below from Virtualvip shows. This visual from the end of last year shows figures on online customer service in Great Britain. What does it show? Of the respondents, 86 percent indicate that they have used at least one social  interact with early adopters to get feedback media platform for customer service purposes. But according to the consumers surveyed, there are areas for improvement. For example, ‘only’ 36 percent of consumers indicate that they have been helped quickly and effectively. What do they mean by ‘fast’? 42 percent of respondents indicate that they expect a response to their message within an hour and 32 percent even expect a response from the organization in question within 30 minutes.

Want to learn more about the importance

A social media and online customer services for organizations? Scroll down to view the infographic. For a larger version, click on the image.

al media analysis has a major disadvantage compared to traditional market research, namely representativeness. However, the advantages far outweigh this disadvantage. In this article, we will discuss the advantages and three elements for good social media research.

Recently we read the article ‘ Social media analysis is often a waste of money ‘. It states that research with large amounts of data from social media to make decisions for marketing strategies and business policy is not good. The researchers are not so much concerned with untruths, but with the speed at which analyses are performed and how they are presented.

Online lends itself perfectly to extremes

A are more active on certain social media. For example, the share of women is larger on Instagram and  caseno email list they are even more strongly represented on Pinterest. While men are more often present on Twitter than women. According to the article, social media analyses do not make essential comments, such as demographic differences between populations on social networks. But as a marketer, you should not want that anymore. The new rule of marketing is not to segment based on  conversion rate optimization flag requireddemographics, but on behavior, interests and needs. It is true that specific

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