Lawyers don’t advertise. So they don’t blog either. That’s not how it should be, you understand. It was true until 1989. Lawyers were not allow to advertise or be in the public eye, that was in the regulations of the Bar Association. Left over from the time when being a lawyer was still an elite honorary job with a fee. No salary. Let alone that you ran a business with a profit. In the meantime, more than a quarter of a century has pass.
They don’t dare
For more than a quarter of a century, lawyers have been allow to advertise and appear in publicity. A number of (criminal) melanie mitzel director of sales operations lawyers are particularly passionate about the latter. But despite the fact that there is now a generation of lawyers who were born in or after 1989, the year in which the Order abolish the ban on advertising and publicity (the only thing they are not allow to do is accept assignments on the basis of a commission ), there are still only a few lawyers and law firms that are skill in advertising and marketing. They do not dare.
to fight for about five years to be allow to set up the content platforms and the app of Dirkzwager (now one of the most successful offices in this field) and at Pels Rijcken and Drooglever Fortuijn a fierce discussion rag whether the name should be on the building. Apparently there are still lawyers who have been in the profession for less than 25 years and think that marketing and advertising are not allow by the Order.
“We are not that good at marketing yet”
Fortunately (well, maybe not for me, but in general yes), there are more and more law firms that realize that they have to do something with it. With that ‘marketing’. Brrrrr, dirty word! But they are not yet skill in it. “Don’t blame us, we are still very young in the field of marketing”, said Britta Böhler, professor caseno email list f legal profession, during the launch of De Advocatenwijzer . Moreover, the image of the legal profession is having a hard time. It suffers from those few lawyers who get negative press facebook launch a standalone chat app and are remov from the register.