Some of the key features introduc in this latest Helpful Content are: Evaluating the quality of content without considering the origin
Previously, Google requir high-quality content to be creat by humans. However, with this update, Google has remov that restriction. The focus is now on the quality of the content itself, regardless of whether it was generat by artificial intelligence (AI) or humans.
This change reflects a recognition that
The battle against AI-creat content cannot be won by simply rejecting it, but rather the intrinsic quality of the content must be assess.
Warning about “renting” subdomains or subdirectories
Renting out parts of a website to third parties , middle east mobile number list whether in subdomains or subdirectories, is a fairly old practice in SEO, but one that is now frown upon by algorithms (or at least that’s what they say). Google has reviv its warnings about this practice, noting that it can have negative effects on the content of the main domain.
This measure seeks to counteract the impact that third-party content can have on the reputation and overall visibility of the site that rents its spaces.
Content date update with no real changes
With the new Update, Google is insisting that content last updat dates should only be chang if significant changes have been made . Previously, some webmasters adjust these dates without making any actual changes to the content, which is now consider misleading. Google aims to ensure that the dates reflect the content’s true freshness and relevance.
General considerations of this update
It’s safe to say that the September 2023 Google how do you use technology to improve campaign performance? Helpful Content Update represents one of the most significant changes in Google’s strategy toward helpful content . The update emphasizes the quality of content regardless of its source, warns against subdomain leasing practices, and promotes honest content update dates.
Its impact on website visibility has been significant, with significant changes across several sectors. Nevertheless, it’s important to monitor this update to clearly identify the winners and losers. For example, a site like findthisbest.com , aero leads which provides product recommendations , was a major loser from these updates, with a drop in traffic of more than 60%.