It is therefore great to see that many large companies in the field of webcare and content creation have now undertaken great projects on instant messaging channels. For example, Essent’s customer service can be reach via WhatsApp and Taco Bell’s Snapchat adventure now serves as a well-known example case. The story of Will Ferrel’s Funny or Die, which uses the instant messaging app Kik to share video content with its fan, is also a great success story.
Essent on WhatsApp
On July 7 last year, Essent announc that it would also offer customer service via WhatsApp . “With alan [not set] owner and ceo our presence on WhatsApp, we hope to offer a distinctive service to our customers,” said Essent social mia manager Lenke de Vrieze. Many companies have since follow Essent’s example, including Transavia, Interpolis and Fontys Hogescholen.
essence-whatsapp
Essent, like more and more companies, is active on WhatsApp
Taco Bell on Snapchat
Taco Bell’s Snapchat adventure is a great success. On May 1, 2013, a striking Tweet from Taco Bell appear in which followers were ask to add the username tacobell to their list of Snapchat contacts. “We’re sending all of our friends a secret announcement tomorrow!”, it was also mention. That secret announcement turn out to be the introduction of the Beefy Crunch Burrito. The introduction receiv a lot of attention, especially because of the special way in which Taco Bell did it. Taco Bell is now seen as an example of ‘how it should be done’ on Snapchat. When Snapchat Stories was introduc, a little later in 2013, it was again TacoBell that was the first to publish short stories via the social channel .
We can no longer do without smartphones. This is also noticeable in consumer sectors such as retail, hospitality and event locations. Once connect to the internet, we have a wide range of information sources at our fingertips, regardless of time or location. How do you reach this customer as a india number list company, since we are becoming less and less dependent on store personnel or employees behind the buffet?
The growing ne for findability and accessibility via the internet and smartphones has l to consumers 5 questions to find out if your company needs edge computing expecting that services in offline environments have an answer to this, just like online counterparts, such as webshops. Time for (inter)action!