In this year’s research, we look beyond online for the first time: print media, radio and TV are also how to manage your business reviews on google part of the results. Online dominates: print media account for approximately 2 percent of all mentions, radio and TV even for less than 1 percent. On radio and TV, the picture we already saw for online continues: Amsterdam is the leader, followed again by Rotterdam. The Hague owes its third place mainly to news about politics. However, if we only look at print media, we see a different picture: not Amsterdam, but Groningen is discussed the most. For the written press, apparently nothing beats
Groningen, but why?
Reports about Groningen surprisingly often also contain words such as earthquake, gas extraction and NAM. It is clear that what has been keeping the average Groninger awake for months, his house is shaking. The city that won the national City Marketing Trophy in 2013 is now dealing with an image problem. We see this not only in the newspapers. If we correct for the number of inhabitants for reports in all media, Groningen is by far the most written about of all cities. There are also great concerns about the consequences of the drilling online. A difficult task for the city marketer, especially when it comes to attracting potential new residents to the city.
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Oh, oh! The Hague
With all the news about the consequences of gas extraction in Groningen, you would expect that city to be clean email written about most negatively. However, that dubious honor goes to The Hague (53%). As the center of Dutch politics, it pays the price for all the controversy of the past months. Teeven’s r apart from this, holidaymakers who go to the sea eceipt, fraud with declarations and the disappointing turnout at the Provincial Council elections; The Hague gets it all.