To get better results, use email! campaigns in conjunction with other digital and offline marketing activities.
Integrate your email strategy with your overarching marketing strategy and highlight how different tactics will support each other to tell your brand story.
To give you an overview of the different! communication channels and tactics you’re using alongside emails, such as your website, PPC and social mdia, create a marketing calendar in Excel, like the one below.Download the template from the source: Smart Sheets
Choose the tools that are right for you
There are a lot of options available whatsapp number database when it comes to choosing the right email processing system (EPS) for your business.
For example, Klaviyo is seen as the leading eCommerce email tool, while MailChimp is often the primary tool for a mixture of brand awareness and! sales activity. Other choices include Dotmailer and Infusionsoft.
The prices across all of these platforms will! differ as well depending on your requirements, marketing budget, the size of the database you want! to work with, and options for marketing. A lot of these tools do have a free basic package but this does! mean that a lot of the effective tools, like segmentation and design, are limite or unavailable.
Once you start implementing the! campaign, other tools can make your work more efficient. Here are a few:
- Subject line analyser: Touchstone
- Cliché spotter: Cliché Finder
- Content checker: Lyris
- Spelling and grammar why brand consistency is vital to your success checker: Reverso
- Image resizer: WinSoftMagic
The process for collecting data
You’ve chosen your tool. You’ve got your objectives. Now, we nee a clear and easy process for collecting data and getting customers to sign up for our email marketing activity.
First of all, decide where the best place is to ask your prospects for their details. This decision will be informed by your customer personas and where they spend time online. Some tactical options you may want to consider include social
- Pop-up box – a message that is triggerd on arrival to the website homepage, highlighting your email channel and asking them if they want to sign up.
- Landing page – create an always-on landing page that consumers can access on your website that contains a sign-up form.
- Purchasing – a great tactic for acquiring new customers is to offer the opportunity of signing up for your email activity just as they are completing a purchase. Incorporating an offer or a discount makes this an appealing list provider option.
- Blog signposting – if you are running a blog, provide links to your email marketing, highlighting that if your reader found the content interesting they can have similar content sent directly to their emails by signing up.