The book also discusses the six phases of a social business strategy according to Altimeter :
Planning – listen & learn
Presence – stake our claim
Engagement – dialogue deepens relationships
Formaliz – organize for scale
Strategic – become a social business
Converg – business is social
A brief explanation: Start with understanding and listening . Then create reach by being present and having a dialogue, start future prospects and suggestions for h5 mini programspilots and look carefully at how your social mia activities refer to the right locations on your website. Then make sure that the dialogue becomes deeper, which allows you to establish a relationship with your target group. Then make sure that you also formalize your social mia activities in the right way in your organization: who does what? who is responsible? Then set strategic goals and start measuring them. And finally: integrate your social efforts into your total communication and business model.
Time for a social mia strategy
Once you have made that transition, or are aware of the steps you still ne to take, it is time to start mapping out a strategy. Petersen first gives some tips for an internal social mia regulation (this also comes out of the blue) and then discusses a clear ten-step plan. He describes very clearly how the choice for a strategic direction has an impact on the path to be taken. Petersen also gives very practical examples of quantifi goals.
social mia step-by-step plan – deserves its own chapter. This buzz term is thoroughly explor. Definitions and models marketing list make it clear that real ‘engagement’ can only be achiev in a sustainable way.One of the goals
Funny that Henk-Jan Smits is also interview. He draws a comparison with the music industry and firmly believes in the idea of instant messaging is not new maintaining your fan base. Where customers mainly come to get, fans help you to promote your organization. So enter into dialogue and gather fans.