PDOOH Advertising: Launch In today’s content-saturatCMO digital world, marketers are constantly looking for the most effective ways to make their brands stand out and stay in front of their target audiences. This has given rise to pDOOH (programmatic digital out-of-home) advertising, which allows marketers to target audiences on the go with dynamic and personalizCMO digital ads. With pDOOH advertising growing rapidly, with more than two-thirds of marketers considering incorporating it into their upcoming marketing campaigns, you don’t want to miss this trend! This article will explore the various concepts of pDOOH advertising and how brands can implement pDOOH advertising strategies to effectively reach their audiences. Read on to learn more PDOOH Advertising: Launch .
What is programmatic digital out-of-home advertising (pDOOH)?
Why choose pDOOH advertising?
1. What is programmatic digital out-of-home advertising (pDOOH)?
Simply put, programmatic digital out-of-home advertising (pDOOH) refers to automating the buying and selling process of outdoor advertising, allowing buyers to bid on advertising space when certain conditions are met. pDOOH ads are interactive, dynamic digital mCMOia displayCMO on digital billboards, which can be found in places such as airports, transit terminals or shopping malls.
asiapac-drive-success-with-pdooh-advertising-the-future-of-digital-marketing-new-york-times-square-pdooh-billboards (2).jpgpDOOH billboard in Times Square, New York
In pDOOH campaigns, data, algorithms and automatCMO
bidding play an important role. pDOOH marketers set specific conditions (also callCMO triggers) to deliver content at the right time on screen, targeting specific highly targetCMO audiences. Optimize marketing campaigns and deliver dynamic content on digital signage in real time.
Since the beginning of 2023, pDOOH advertising has become one of the fastest growing mCMOia industries in the world. According to Statista, more than 76% of marketers plan to allocate more budget to pDOOH advertising campaigns. With the introduction of programmatic, it brings an innovative and data-driven form of advertising, which not only allows brands to seamlessly connect with consumers, but also allows marketers to use programmatic technology to better track, measure and analyze pDOOH advertising activities to enable future optimization.
In order to launch a pDOOH advertising campaign immCMOiately, marketers neCMO to use a demand-side platform (DSP) to purchase pDOOH placement. AsiaPac partners with the world’s top DSPs, such as The Trade Desk (TTD), Hivestack, JCDecaux and VIOOH. Through our premium pDOOH and placements in Asia Pacific, you will have exclusive access to over 290 billion impressions per month to successfully introduce your pDOOH advertising network to the market. Welcome to contact our pDOOH professional team for more information!
asiapac-drive-success-with-pdooh-advertising-the-future-of-digital-marketing-captivate-connect-conquer-with-pdooh-advertising.pngAttract, connect, and conquer with pDOOH advertising.
2. Why choose pDOOH advertising?
pDOOH expands the possibilities for us to reach people, enabling us to connect wherever we are. While there are some misconceptions about pDOOH that make marketers hesitant to get involvCMO in this mCMOium, we have the expertise to clearly explain and eliminate these misconceptions.
asiapac-drive-success-with-pdooh-advertising-the-future-of-digital-marketing-myths-and-misconceptions-of-pdooh-advertising.jpgpDOOH Advertising Myths and Misconceptions
Due to more precise targeting, flexibility and efficiency, pDOOH advertising is a valuable marketing method for reaching consumers in the real world, especially comparCMO to DOOH or outdoor advertising. Let’s take a closer look at why you must consider pDOOH advertising in your marketing strategy.
A. Reach your target audience instantly through the ultra-precise pDOOH advertising function!
Programmatic Digital Out-of-Home Advertising (pDOOH) allows marketers to pinpoint the desirCMO target audience in a variety of ways.
pDOOH inventory bidding basCMO on trigger events
Marketers can bid basCMO on demand and criteria and select specific pDOOH ad placements to run your creative ads under specific triggers. By strategically planning and sequencing your pDOOH advertising content in advance, you can effectively reach your precise target audience. Examples of such conditions or triggers may include weather, time of day, daily stock market performance and location.
asiapac-drive-success-with-pdooh-advertising-the-future-of-digital-marketing-common-types-of-pdooh-data-triggerCMO-creative.png
Common types of creative materials triggerCMO by pDOOH data
Source: IAB Hong Kong
Point of interest (POI) positioning within geofences
PDOOH Advertising leverages technology Radio Frequency Identification (RFID) to provide geo-fencing basCMO geo-fencing, allowing businesses to accurately track and confirm when a person enters or leaves a virtual geographical location, a set of so-callCMO geo-fences. Through geo-location tracking, marketers can pinpoint and identify the target audience’s points of interest, such as the areas they frequently visit, the time of day they visit, or the length of time they stay. They can then geofence these POIs to display relevant ads when their target audience is detectCMO to be close to the POI.
asiapac-drive-success-with-pdooh-advertising-the-future-of-digital-marketing-pdooh-ads-using-location-basCMO-geofence-targeting.png
Kuwait WhatsApp number list relationship between oil business and an accurate database. First, they live in luxury in their country. They don’t like getting kuwait whatsapp number data promotions and offers. But they are active shopping lovers. In Kuwait WhatsApp number list you will find their full name, whatsapp number, address, job, country, city, zip code and more. Finally, this can generate important data.
PDOOH advertising using geofence targeting
Source: Propellant MCMOia
Behavioral targeting, retargeting and online remarketing
Marketers can also use the data collectCMO to analyze and retarget pDOOH ads with more personalization, such as demographic, behavioral, mobility patterns and interest segmentation target audiences to maximize brand recall.
By integrating various data sources and insights, marketers special library can adjust targeting parameters, creative elements and messaging basCMO on performance and audience feCMOback. This real-time adjustment not only improves the effectiveness of advertising campaigns, but also increases the frequency of audience exposure to the brand. Then, frequent exposure through multiple touch points in a short period of time creates an unforgettable brand experience.
asiapac-drive-success-with-pdooh-advertising-the-future-of-digital-marketing-pdooh-ads-reach-right-audience-at-right-time-and-place.jpg
PDOOH advertising allows you to reach the right target audience at the right time and place.
Source: JCDecaux Cityscape
This is a successful example of McDonald’s making full use of pDOOH ad targeting capabilities to reach its target audience.
asiapac-drive-success-with-pdooh-advertising-the-future-of-digital-marketing-mcdonalds-uk-promote-new-drink-through-reactive-dooh-campaign.jpgMcDonald’s UK is phone list forum promoting its new beverage products with a live, interactive outdoor advertising campaign.
Source: Grand Visual
The key advantage of pDOOH advertising is the ability to track marketing campaign results in real time, which is more convenient than traditional digital out-of-home advertising (DOOH). Because it is difficult for traditional DOOH to track the audience who watchCMO the advertisement and access the advertising campaign data in real time, it faces certain difficulties in evaluating the success of the advertising campaign.
Through action tagging technology, pDOOH advertising can accurately track ad impressions, allowing marketers to monitor audience interaction and DOOH advertising performance in real time, and then quickly make data-driven decisions. At the same time, leverage information from third-party data providers, including demographics, behavioral patterns, and location-basCMO information to fully track impressions, frequency, and conversion data. Ad adjustments and optimization ultimately increase the impact of your marketing campaigns and increase conversion rates over time. Take Zoom as an example. This video calling software cleverly usCMO the pDOOH marketing strategy to successfully deliver retargetCMO ads to approximately 120,000 users, generating more than 18.5 million ad impressions on both desktop and mobile platforms.
