But above all, you can have the first contact with your (potential) clients there. People often ask for advice on social media. Look up the questions and try to answer them as best you can. It may not always be possible in a 140-character tweet or it is not entirely appropriate to discuss personal circumstances on Facebook, but that does not matter. Give part of the answer in advance, which gives you direction. Then you invite them for a conversation or give further advice by e-mail. Because you are already present on social media, you will notice that people will refer to you. If someone has a question or is looking for a lawyer, they will quickly say “Oh, I follow one. Ask a larger area of interest comes from service organizations @lawyer”. Hop, another contact added.
Lawyer: Start blogging!
Why don’t lawyers blog? They’ve been writing for years! For trade journals, client advice, summonses and pleadings. Blogging is ideal. It costs you time, but no money. Nowadays there are even options to record your blogs, so that you only have to edit them afterwards. And if you blog smartly, about things you know a lot about and therefore don’t have to do much research, you can also blog quickly.(potential) clients, not for your colleagues and not for trade journals. Your client does not want to know how something is technically legal, but he does want to know what the practical changes are of a ruling or amendment to the law. Should they do or refrain from doing something? Should they change something?
Give advice
Give advice, on social media and in your blog articles. Based on that, (potential) south africa numbers clients can determine whether they like your style and whether they think you have sufficient expertise. You build authority with it. “But then I give away my knowledge for free!” Oh, no. here today what is inbound Your clients are not you yet. The advice must be general, because every situation is different. It can never be very specific. So if a client wants to know how it works in his or her situation, that person will have to come to you.