Research in recent years confirms that pop-ups on websites cause negative emotions in website visitors. Let’s figure out why this happens and how to prevent such reactions while continuing to use pop-up notifications.
In this article we will consider:
Types of pop-up forms
Problematic pop-up forms and alternative solutions
Conclusions
Types of pop-up forms
A pop-up, or overlay, is a window that appears on top of the page content. A pop-up window can be classified by two parameters:
- Can the user interact with the rest of the page:
- Modal mode – content on the page is disabled until the user interacts with the form.
- Non-modal mode – users can still interact job function email database with the page content (such as clicking buttons) while the window remains visible.
- Is the background darkened:
- If the background is dark, the pop-up is called a lightbox.
- There is no special name for the case where the background content is not visually darkened.
Problematic pop-up forms and alternative solutions
Let’s consider 10 points.
- The form that appears before the page loads
Don’t show popups before users have 12 ways to increase website sales through personalization entered the site. It’s very annoying.
What to do instead?
Test and determine what content and at what moment your site visitors need. And only then give them what they need. Pop-up forms that appear on the site at the right time and with the right information are not annoying.
The only time it is acceptable to have a form appear before a page loads is when a site is required by law to ask for users’ consent to use cookies or to verify their age.
HuffPost uses a lightbox before loading the main page. In this case, it is acceptable, as the site is required by law to ask for consent to use personal data. Source
A modal form that appears immediately after entering the page
Usually, the user has a goal: to study information, find a product, read reviews. The appearance of a pop-up at such moments distracts the person and japan business directory prevents him from doing what he has planned. He gets angry, quickly closes the window or leaves the page.
What to do instead?
Use small, non-modal pop-ups to inform visitors, but after a while. First, let the person complete their tasks, and only then share useful tips, recommendations, or new features. Do this only if the information will really help the user.
An unobtrusive, non-modal form in Gmail appears after a user interacts with their inbox, rather than immediately after logging in. Source
- Pop-up with an offer to subscribe to the newsletter before the interaction begins
This type of pop-up is sometimes used on e-commerce sites, news portals, apps and blogs. It is annoying if the window appears too early: a person has just entered the site and does not yet understand whether he needs this content.
What to do instead?
Think about when users are most likely to sign up for your newsletter. For example, they may be browsing a certain product category, and at that moment you can give them a discount code. You need to offer something of value in exchange for an email. Here’s a good example:
When a user reaches the bottom of the page on MarkManson.net, a non-modal pop-up appears offering a free e-book. Source
- Pop-up asking for feedback before a person takes action on the page
Often, websites and apps will show pop-ups asking for feedback right after login, hoping to get a positive reaction. Feedback is important. But don’t ask for it before the visitor starts interacting with the page. Otherwise, they will close your window and never come back.
If you ask for feedback too early, you risk not getting it at all:
The user wanted to pay the bill, and at that moment a pop-up appeared with an offer to leave a review. But the person had not yet had time to do anything to form an opinion for the review.