Of course, those poor lawyers can’t change anything about it. They are completely dependent on those few lawyers who appear in the media. Improving their own image is apparently absolutely impossible, or so Britta Böhler seems to want to say.
Home office
They are very adept at finding a new generation of lawyers. At least, they know how to use advertising agencies for that. Facebook pages and other (social media) expressions of large firms are aimed at finding those young guns. They do that excellently. Think of the Jonge Meesters of Pels Rijcken , the Facebook page of Simmons & Simmons or Houthoff Buruma . The most striking example is perhaps the billboard of Houthoff in which a student is asked to call the recruiter, to which 2. influences resource allocation and task scheduling law firm Abeln responds with a billboard in which they apologize to the recruiter, because the student already works for them.
Marketing for (independent) lawyers
Large firms have enough resources to hire one or more people for marketing activities or to hire an advertising agency. But for smaller firms and the independent lawyer (or legal expert, notary, bookkeeper, accountant and other business service providers) this is a lot more difficult. But that does not make good marketing difficult for this group. Maybe it is even easier for them! No long research and expensive campaigns, but therefore also no too tightly defined rules and aloofness.
Especially for small offices it is easy to be personal! And people and companies like that. south africa numbers They want to know who they are dealing with and what they can expect from that person. Just like they like to have a permanent contact person at a large office. So make your marketing personal.Recruitment marketing:
Social media marketing for lawyers
Are you targeting individuals or smaller businesses and companies? Make sure you are from your own or a foreign language present on social media! That is where your potential clients are all day long. You can share your new articles on social media, give a look behind the scenes, share interesting (news) articles from others, give short tips and so on.