Every time a product listing has a formally structured and compelling set of bullet points; it will always have the upper hand over other listings on the platform.
3. Using Backend Keywords
With Amazon, you can add two types of keywords to your product listings. These are front-end and back-end keywords.
1. Front-end keywords
The keywords you add throughout take high-resolution iran phone number list images your product listings, including product titles and descriptions, are known as front-end keywords. These keywords are visible to your potential customers.
2. Back-end keywords
Amazon enables you to add back-end keywords in the ‘Keywords’ tab of your product listings. You can find this feature in Amazon Seller Central. Though these keywords aren’t visible to buyers, Amazon still considers them when they rank your products in search results. Adding back-end keywords can help Amazon match products with a user’s search query based on relevance. This way you don’t have to fit all the relevant keywords into your product titles and descriptions.
Here are some points you should consider while filling out back-end keywords or search terms in Amazon Seller Central:
- You can fill out five fields with take high-resolution images back-end keywords, with each field or line having a character limit of 50. If you exceed this character limit, Amazon will not index your back-end keyword.
- Make sure you don’t repeat any words.
- You can ignore the commas.
- You should also avoid quotation marks as they’ll take up character space.
- Make sure you add synonyms, spelling variations, abbreviations, or terms commonly used in your niche.
4. Taking High-Quality Product Photos
High-quality product photos are valuable visual information that Amazon entrepreneurs can provide for their customers since people are naturally drawn to visual imagery more than other types of content. Despite this seemingly obvious fact, a vast majority of sellers on the platform still fail to realise just how vital product photography is in achieving favourable results.
Good product photography doesn’t only mean taking photos of your Amazon items. It utilises specific techniques to showcase your products and make a statement to your audience.
To achieve this, you need to follow these essential tips:
1.
Before you start taking your product take high-resolution greg erdman vp sales and marketing images photos, consider investing in a high-resolution camera for optimal image quality. Your most crucial goal with product photography is to ensure each product will be displayed in its best visual condition. Avoid taking blurry or low-quality photos, or you might end up losing customers.
Another important factor is adequate lighting on your product. Most high-quality photos either have a natural light backdrop (with generally soft tones) or artificial lighting, with reflectors and lightboxes. While the appropriate lighting depends on what products you have, your end goal should always be to make your products look better for your audience.
2. Use a white background
Most product photos on the Amazon platform are taken with a white background for a self-explanatory reason. It eliminates all possible distractions and allows the camera to zero in on the product completely. A white background take high-resolution images can also give your product listing added professionalism, which is beneficial since Amazon customers prefer visually credible photos as their primary option.
However, it is also important to note that not b2c fax all products look well with a white background. As stated in the previous section, some items are more aesthetically pleasing with a naturally lit backdrop. Experiment with your product take high-resolution images photos and change your environment until you get the best outcome.