The big advantage of Facebook at Work compared to the competition is its easy adoption. Many people know Facebook and how it works. The medium feels familiar and no training is needed to use it. In addition, we automatically associate it with something fun. So if you are allowed to use Facebook at work, work will also be fun(er). Or so we think. However, there are reasons why Facebook at Work will not be the great success that may be expected at first glance. An analysis of Facebook core elements of h5 website production at Work in five questions.
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1. How secure is Facebook at Work?
First, there is the overarching theme of security and privacy. Facebook has a less than stellar reputation when it comes to data security and handling of personal data.
The company says that Facebook at Work guarantees security. There will be no ads, no external apps available and nothing will be done with the data it collects. But for now, the service is also free to use. The question remains how Facebook is going to make money from this. If you don’t have to pay for something, you are usually the product. So the claim that nothing will actually happen with all the data it collects is not credible and does not fit with Facebook’s core marketing list principle of making money in exchange for information. Even if the company delivers on its security promise, companies will remain nervous.
How are they going to convince companies
Patriot Act
In addition, Facebook cannot evade the Patriot Act. All data stored on American servers, quick tips to improve your such as Facebook, can be viewed by the American government. A problem for many European companies.