In an interview! Jeremy Goldman ! an expert in social metrics analysis ! warns that social media metrics should be determined by the KPIs established to achieve the goals proposed in each social media marketing campaign. Therefore! before deciding what to measure! it is each marketer’s responsibility to understand the brand and the specific needs of the strategy. However! there are some recommendations that you should keep in mind:
The most important KPI
Goldman believes that sales should be the buy phone number list primary key performance indicator for content marketing. If you’re not making sales! you’ll have a hard time keeping the lights on for generating good content.
In addition to tracking clicks! you should monitor the bounce rate.
By combining click-through rate monitoring usa b2b list with bounce rate monitoring! you can determine not only the level of engagement of your content but also the effectiveness of the pages your links lead to. But! more importantly! it helps you compare the quality of traffic from social media with that generated by other traffic sources.
Aside from monitoring mentions! it tracks social share of voice.
By monitoring your brand this way! you get how to improve site speed an exact percentage of mentions about your brand and those about your competitors. This allows you to compare the level of acceptance of your social media efforts with those of your competitors! so you can work to surpass them and become an industry leader.
Don’t just follow the comments! think about the conversation rate
The average comment count is useless if you don’t put it into context. That’s why it’s important to complement it by calculating your Conversation Rate! a metric coined by Avinash Kaushik that refers to the relationship between comments per post and your number of followers. This helps you define your audience’s level of interest in each piece of content you share.
Don’t just track shares! complement with amplification rate
This is another of the social media metrics coined by Kaushik. It basically measures the relationship between the number of times your content is shared and the number of followers you have. This definesyour audience’s willingness to follow your brand and actively share your posts.
Track the number of leads obtained
It’s not enough to simply implement different lead acquisition tactics on social media . You must measure the results so you can calculate the value and quality of each lead generated compared to those acquired on other channels.