What is the definition of a handbook? It is a publication that describes the state of affairs on a subject completely and up to date. A difficult challenge for any digital subject, certainly with the broad term ‘social’. But ‘Handboek.Social’ by Patrick Petersen has certainly become a handbook. It will certainly have to be updat franchising is an important project regularly, for now the reader gets a good picture of social business and social mia marketing in 2015.
First impression: busy!
My first impression of the book is ‘busy!’. The many images, photos, tweets and fram texts make the book a bit confusing, especially in the first chapter. But okay, I’m not (quite) a digital native, which means my brain may be less able to scan the whole thing. Because it is cool that Patrick Petersen does not try to cram all those interviews and backgrounds into his book, but simply refers to Vimeo videos, presentations and articles.
The terms fly around your ears in the book. The first chapter is titl ‘from sociology, psychology, sharing economy to social mia’. And although the train of thought is good (placing it in a scientific perspective), the sharing economy comes very out of the blue, there is little explanation given here and the focus is quickly on social business.
There is a risk that a lot of terms are mention, but there is no room to go into everything in depth. they give a very concrete and current picture. Unfortunately, it is also unavoidable that the sloppiness and typos in the book cause some irritation. Incorrectly spell names and an acronym that is incorrect, too bad!
No transition, no social successThe figures and
Without adapting your organization, you can never use social mia effectively. The book makes that very clear. It might have been more logical to start with an explanation of all current social mia, but it is great that Petersen starts by explaining the digital transition. He explains well how a social marketing list business can connect with its social consumer. The social consumer expects a company to be able to meet his nes in terms of interaction and to be able to exert influence. This requires humanity, that are in their areas of interest can be add to the list spe and flexibility from a company and a culture in which learning and collaboration are central.