With over 9.4 million Dutch users, WhatsApp has become an indispensable part of the average consumer’s life. It is therefore logical that more and more companies are exploring the possibilities of using WhatsApp as a means of communication. Will we be looking for a WhatsApp Manager instead of a Social Media Manager in a year’s time?
Last week I attended an inspiration session by Greenberry . Based on many practical examples I became what to look for in an seo service for dentists enthusiastic about the possibilities of WhatsApp for companies. But how can WhatsApp be used for marketers? Which companies use it? And, what are the risks?
The benefits of messaging
First of all, it is good to put WhatsApp in a broader perspective. WhatsApp is a messaging application and is the most popular in that category. But of course we also know Facebook Messenger, or internal messaging apps. Websites and webshops are also increasingly looking for contact with customers via a (live) chat. In that sense, it is only logical that companies start looking at messaging applications, and therefore WhatsApp.
Using messaging apps in general has the following advantages:
It is cross-platform (especially with the addition of WhatsApp to deploy it analyze data on each page on desktop as well ).
In addition to text messages, unlimited images, videos and audio recordings clean email can also be sent.
Instant interaction (big advantage is the push notification).There are no additional
Companies are now always ‘in the pocket’ of the consumer.
Companies have the ability to create specific mailing lists.