Digital has grown at a phenomenal rate over the last few years. With more and more channels appearing at our fingertips, the ways we can reach our desired audiences are widening into new and creative ways.
As technology develops, the status quo and older methods are being challenged. It’s likely you’ve heard the phrase ‘email marketing is dead’ but that couldn’t be further from the truth.
Email marketing continues to stem the tide and remains one of the leading marketing tools for communicating with audiences directly,
standing out against the
dominant social channels for its ability to deliver the personalised experience that consumers desire from brands.
The latest data tells us that 99% of consumers telegram number database will check their emails at least once a day – for many, it’s several times a day. Meanwhile, a recent survey by HubSpot shows that 77% of marketers say they have seen an increase in email engagement over 2021/22.
As a result, optimising your email marketing output is considered essential to any marketing strategy – not just for your conversion and sales marketing but also for storytelling and brand awareness.
With lots of factors to consider when thinking about your email strategy, it can be challenging to know where to begin. In this blog, we’ll cover the key areas to implement if you want to drive positive results and see a return on investment.
Set email campaign objectives
Just as with any marketing channel, the first step boils down to outlining your business?
To help with this, it’s a good starting point to follow the SMART framework:
Specific
Identify that one thing you want to achieve with email marketing and underpin it with several performance markers. As an example, let’s say you want to drive more traffic to a particular product page. This is the single target that you’ll be working towards and what you’ll be creating content to achieve.
Measurable
You’ve got your specific target, now let’s put numbers you want to hit against it as these numbers will represent campaign success. Using the 6 things you need to know about online paid advertising previous example, that could be increasing traffic to a product page by 50% and increasing product conversions by 25%.
Attainable
As with everything, it’s always important to be realistic with your goals and measurements. When starting out, it’s best to start small and grow progressively, tracking your improvement along the way.
Relevant
The best approach to marketing is when all of the digital touchpoints are unified together and working towards a single or set of objectives (we’ll touch more on this later on). Whatever your specific goal is for email marketing, it should marry up with your wider targets and work alongside your existing channels to maximise results.
Time-based
Your campaigns should have a start and end date. This will help with your reporting, especially if your email account is synced to Google Analytics, so list provider you can track the results of your campaign over a set time and report accurately.