The world of SEO has undergone major changes recently. Google algorithm updates have led to widespread deindexations. manual penalties. and stricter rules for content creation and link building. The main goal of these changes was to improve the quality of search results and prioritize useful. trustworthy websites. Changes in SEO (search engine optimization) have raised questions among marketers and entrepreneurs: How can you adapt your strategy so that your website not only survives. but also thrives in this dynamic environment?
In this article. we’ll look at the most important changes brought about by Google’s algorithm updates and offer strategies to help you with content creation. link building. and search engine optimization.
Impact of updates on content creation
One of the most significant changes was the tightening of content quality requirements . Google focused on eliminating low-quality. rewritten. or unoriginal content. which led to the deindexing of a large number of websites that used plagiarism techniques or intentionally provided superficial or misleading information. This update emphasized the importance of real value for users and authentic sources.
What this means for content creation:
- EEAT ( Experience. Expertise. Authoritativeness. Trustworthiness ): Google emphasizes content that is phone number library created by experts or trusted authors. Your content must not only answer users’ questions. but also be backed by expert knowledge.
- Trusted sources and links: Every article should include links to trusted. relevant sources that support its claims. This approach not only increases the credibility of the content but also boosts SEO.
- Deep knowledge and originality: Google prefers detailed. unique content that brings new insights or perspectives on a given topic.
Changes in link building
Google’s March 2024 update also hit benefits of sending surveys via sms traditional link building strategies. Google representatives indicated a reduction in the and valuable forms of acquiring backlinks. Manual penalties were issued for practices such as buying links or participating in fraudulent link farms .
How to approach link building:
- Digital PR instead of traditional link building: Invest in digital PR campaigns that naturally gain links through quality articles and media mentions. These links are organic and carry more weight for SEO.
- Focus on quality. not quantity: One link from a trusted. relevant website is worth more than dozens of links from untrustworthy or irrelevant sources.
- Engage a full-funnel strategy: Create mobile list content for different stages of the customer journey that will naturally garner links from different types of users. from those seeking information to those ready to buy.