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Tracey to improve delivery experience with smart shipping technology

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In today’s competitive e-commerce landscape, customers expect real-time visibility into their package’s progress throughout the delivery process.

Enabling merchants to proactively manage the customer experience

Carel van Boetzelaer, CEO of World Wide  mobile database Lighting, a Tracey customer active in 15 countries with 24 online stores including lampesdirect.fr , said: “Over the last year, we have seen a 35% decrease in typical ‘Where is my order?’ questions, while 9 out of 10 customers say they appreciate proactive communication about delivery.” Commenting on the acquisition, he added: “Our goal is to help European SMEs become more sustainable through LED lighting, and in this, optimizing our own delivery process is a key element. We look forward to seeing how Tracey will accelerate with the support of Sendcloud.”

About Sendcloud:

As the integration begins, both companies are committed to ensuring a seamless experience for customers, employees, and stakeholders. The we all want to build acquisition will not disrupt any ongoing projects or contractual obligations. Customers will benefit from the flexibility to use Tracey as a standalone product or in combination with Sendcloud’s expanded offering.

Founded in 2012, Sendcloud is the all-in-one shipping platform for e-commerce businesses. Backed by SoftBank and trusted by 25,000 businesses across Europe, Sendcloud’s mission is to solve the global shipping problem. The platform enables merchants, marketplaces, and fulfillment companies to scale their shipping operations and deliver exceptional delivery experiences.

About Tracey:

Founded in 2019, Tracey provides data tools fax lead to parcel shippers, from merchants and brands to B2B distributors and e-fulfillment companies. Tracey transforms data from over 25 million shipments annually into insights that maximize delivery performance and customer satisfaction while reducing overall shipping costs.With proprietary predictive models that exceed industry standards for package tracking,

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