Next, you can upload an image for the ad. I place an important part of the message I want to convey in the image itself, because I assume that more people look at this than at the text next to the ad. Keep in mind that according to Facebook’s guidelines, an ad may consist of a maximum of 20 percent text. Otherwise, your ad will be rejected by Facebook.
text links
Determine target group
In the next step, you can determine the target group. If you have reached a whole segment with your message quickly, you can always expand your target group further. Because I give my meditation lessons in Zwolle, I limit the distance to people who live within a radius of 20 kilometers around Zwolle. I choose an age of 28 to 55, because I have the most registrations within this group.
The most interesting are the interests you can segment by. I have chosen all kinds of keywords that are they are part of the user experience related to meditation. In addition, you can choose to also bring your advertisement to the attention of people who already like your page. In my case, that is not useful, since I have chosen a like campaign. If you do want that, I advise you to promote a targeted Facebook post for t
A his, only to the people who already like your page.
pricing
Choose pricing
As you can see, I have chosen the standard option to optimize for page likes for pricing. You can search engine optimization united states america also choose to set a maximum CPC (the amount you want to pay per click), but if you don’t have that big of a budget, I recommend letting Facebook determine this automatically. Are you going rank high on google for larger campaigns? Then start this way and then determine the maximum CPC based on your goals and conversion.