One of the reasons I will not write books about the communication profession is its transience. What is current today is not only outdated tomorrow, but sometimes also changes into real chatter. In the meantime, I read in silence what needs to be read, I am entertained by the way in which experts want to present themselves as holy and unsurpassed authorities by means of books and I let my thoughts wander about the practice. However, when I see Jeroen Bertram ‘s book ‘Bedwing het monster social media’ pass by in the author group of Frankwatching, the provocative title forces me to write a review.
For years we have heard that social media
A contributes positively to our private and business lives. Now we see that individuals manage the project’s path are getting less satisfaction from it en masse, networks are getting smaller and the once so hot job of social media manager is dying out . Some make sure that social media takes up a minuscule role in their lives. For others, like me, social media remains dominant, if only from a professional point of view.
Bertrams briefly takes us through the history of social media and the bygone glory of many parties. He sees interaction as a binding factor for the definition of social media: “Social media includes all online places where a certain form of interaction takes place and all tools that make this interaction possible.”
Some examples:
Info memorizer
represented in the well-known pyramid of Maslow , Bertrams explains why we spend so much time on social media. search engine optimization mails Solidarity and security are fairly self-explanatory. Organic or physical needs are also now: we know how addictive social media are and what they do to us. Harvard shows that we feel good when we interact and the reward regions in our brains become active. New York Times journalist David Carr – RIP – mentions positive reinforcement, because actions lead to rewards such as attention, likes, followers and so on.
The need for appreciation, recognition, self-realization or actualization are more important to me. I like to share what I what is a multiplayer game? think needs to be shared, even though the quantity of my personal posts has consciously decreased these days. 80 percent of us are seen as meformers and talk about themselves. 20 percent are informers and share other things. Many know it; I share information that indirectly says something about me. An infomemmer ?