Cold calling is contacting a prospect by phone without prior interaction . No email, no connection, no appointment set up in advance. Just a direct hook, a conversation to start—and interest to generate.
Not to be confused with warm calling
The warming call: when the prospect for local businesses on facebook? has already been exposed to your brand (via a download, a form, a visit to your website, etc.). Cold calling is pure outbound . And that’s what makes it so challenging—and so powerful when executed well.
Today, in the age of multichannel sequences, some believe that the telephone is outdated. In reality, 82% of buyers still agree to meetings following a well-conducted sales call . And in sectors like B2B, the impact is immediate: you get past the barriers of filters, you create a real interaction.
Why is it still relevant in 2025?
- Because digital is saturated. A there are no additional costs involved for the user good call creates a break in the flow.
- Because human contact, even brief, leaves a greater mark than an automated message.
- And above all: because it allows you to validate a need in real time, without waiting for the lead to “mature”.
Cold calling isn’t old-fashioned. Done poorly, it’s annoying. Done well, it converts.
Take a deep dive into what a qualified lead is —and how to spot one on the first call.
Identify the right prospects
It all starts with targeting . There’s n fax lead question of dialing random numbers. You need a clean, qualified database, built from your ICP (Ideal Customer Profile) : sector, company size, target function, common points, etc.
Work on your segmentation to send the right messages to the right contacts. And keep your data up to date : an incorrect number or the wrong person means wasted time.
Cold calling is much more effective when it’s based on a highly targeted approach. In B2B, a good strategy is to prioritize high-potential accounts.
Discover the account-based marketing approach , ideal for aligning your sales efforts with the most strategic accounts.