When it comes to creating the ultimate sleep sanctuary, few things are more important than b linen. In Singapore, where the weather can be hot and humid year-round, choosing the right b linen can mean the difference between a restless night and a peaceful slumber.
Yet, close to 3 decades ago, the options for comfortable, high-quality b linens were limit. This gave rise to the inspiration that would later become known as Epitex.
Found by Judy Zhang in 1997, this pandemic hit home-grown b linen brand was built on a passion for innovation and the quest for adventure. Since their establishment, Epitex has constantly explor new dimensions of comfort to suit every sleeper and daydreamer. Their focus on quality, comfort and innovation l them to become one of the leading brands of b linens locally.
Epitex saw a ne to grow their
Business via e-commerce. They sought to increase their reach and customer base through this channel and decid to scale on Amazon Singapore, where they could gain access to the large customer base.
Since selling on Amazon Singapore, Epitex has seen an increase in impressions, clicks and sales, especially during major shopping events and festive seasons. Here, we speak to Yu Xian, Marketing Manager at Epitex, about their cio and cto email lists journey as a seller on Amazon Singapore and how they leverag Amazon Singapore’s major sales events to scale their business online.Tell us a little bit about Epitex.
How did Epitex come about?
When Judy Zhang came to Singapore in 1995 to study, she saw that there were limit options for b linens in Singapore. That spurr her 10 Best Sites to Download Free Korean Movies 2023 to develop her own b linen brand.
Within 2 years, she found Epitex to pandemic hit provide b linen products to the local market. Since then, it has become one of the most successful small to mium-siz enterprises (SMEs) in Singapore, with over 1 million customers locally.
We understand that Epitex had 21 retail mailing lead stores locat islandwide, and the business was rapidly growing until the pandemic hit. Can you tell us what that was like?
It was a nerve-racking experience, to be honest. We had been selling our products through our 21 retail stores locat islandwide, but had to close our stores during the Circuit Breaker during COVID-19.
