Some smaller businesses need a modest and quick overview, while others want to analyze data from all possible available sources that FB offers. In this article, we will take a look at the places where you can find the necessary data beyond the basic data in Ads Manager.
You can analyze in Business Manager,
But also outside of it. For more in-depth and specific analyses, I always recommend BM, but if you just need stockholder database a decent overview, you can find it here:
For each sponsored post on your page, you have a field with basic data about reach, reactions, and clicks. This is the least detailed analysis of your post.
For an overview of what’s happening on the page and its comparison with the previous period, see the Insights tab directly on the page .
Here, in the other tabs
You will see useful information, for example, about the loss and gain of followers on each day (see image below). If you are looking for a successful post from a year ago,
You can get a quick overview of all leads for your business. Part 3: autoresponders published posts in the Posts tab . You will also find many other useful tools here, just click through them to get a general overview.
Here you will find the most detailed, but for some still not very well-researched Facebook Analytics.
Analytics can be used for websites (if you have set up a pixel) and also includes values from your Fanpage pages.
Enter your page in the People connected to field.
Here you can see the demographics of your fans, the pages they follow most, and other useful information that you won’t find in Page Insights.
Another advantage is that you can filter your fans by age, interests, or gender to see relevant data about just a specific segment of your fans.
Of course, if you’re already successfully colombia business directory creating various types of ads, Ads Manager is certainly not for you. But most people forget about the Account Overview tab , which offers a pretty nice overview – again with a comparison to the previous period.