Pre-millennial entrepreneurs don’t always understand the importance of good graphic design. This applies to both offline marketing and social media design. My colleagues and I have put some numbers behind the importance of good design for social media pages. In this article I share numbers and tips for your cover photo on your Facebook page.
Opting for a more custom design for your Facebook cover increases your chances of success by 130 percent. 95 percent of businesses that redesigned their Facebook page believe that design plays a major role in the success factor of their business.
SME & entrepreneurs
82 percent of SMBs using custom Facebook cover photos saw an increase in likes. This is true representative and detailed supportfor 35 percent of businesses with more than 100 employees. 11 percent of businesses with a custom Facebook cover photo saw an increase in sales through their website.
More involvement with a new design
The infographic shows that 79 percent of businesses in our study saw an increase in engagement after redesigning marketing list their Facebook cover photo. As Bianca claims in a previously published article, the cover is “the most eye-catching item on your Facebook page.”
In the infographic below, designed by sundayrain , you will find our findings from our research into companies which is the right choice for your mobile needs that consciously use social media for marketing purposes.