For football clubs, where in some cases a lot of money is involved, it is important to make optimal use of social media. It ensures that the club is widely and intensively visible and accessible. That is important for sponsors and for the engagement with fans. In addition, good online visibility is cross-screen compatibility, seamless experiencecrucial for markets outside your home market, think of the enormous market for merchandise in Asia.
Clicks, sales and better fan relations
Social can be seen as an extension for PR purposes. The more people get excited, the greater the chance that they will come to the stadium or buy merchandise. Social, for example, ensures sales, click-throughs to webshops with merchandise and income from live streams. It can also ensure a better relationship with fans. Real fans, that is, not just the ‘cowardly’ page likers on Facebook.
Exclusive content
Social can also unlock exclusive content. For example, Twitter recently introduced Twitter Amplify . This allows sponsors to share exclusive content with a football club’s fan base on the second screen. For example, if PSV scores a goal, Philips as a sponsor can release the replay on Twitter. marketing list In this way, Philips gives the fan base what they want, and Philips gets the advertising they want.
In the short term there are opportunities to boost ticket sales and merchandise, in the long term research shows that more and more it is about building an intensive and strong relationship with fans.
What should a club do for success on social media?
Why is social import
There are five things every club should do to be successful in social media:
Using the right platforms : think beyond Facebook and Twitter
Engaging fans : not just broadcasting, but interacting.