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Why is your company having difficulty implementing its planned marketing activities? 

During one of the open trainings that I conducted, I had the entire e-marketing department of one of the largest telecoms operating on the Polish market. When we talked about what was most difficult for them in their work, they said that  the variability of activities resulting from the rotation of managers – their superiors. They indicated that  the average “life” of a manager in their case is 6 months.

In connection with this

 

, every six months canada telegram data  a new vision, new goals, new tactical tasks and at the same time changes in previous priorities. They also said that due to this state they are often heartily fed up.

 

According to research cited by the aforementioned Michał Kanarkiewicz, 92% of leaders and managers are unable to create and  implement strategies . In my opinion . Ihis is primarily due to weak strategic competences and a  enhancing customer loyalty through exclusive access fixation on operational activities.

Perhaps pure biology plays a role here, rewarding us with dopamine hits when we complete simple and easy tasks that quickly disappear from our boards as done and checked off.

Meanwhile, when we achieve the adopted position

 

the dopamine mechanism completely ignores this fact . Because it is not associated with a singl . Easily defined factor . But rather with a  tedious and long process.

Steven Covey described this problem perfectly in his excellent book “The 7 Habits of Highly Effective People”, in which he draws attention to two types of action style:

Reactivity – responding to impulses .B Events, india phone list  fires. It is characterized by a high state of operational intensification resulting from the lack of a clear vision of the importance of matters.

If there is an impulse . A stimulus, it means that the subject needs to be addressed and we can turn off the worrying thoughts about the uncertain india phone list  future. Reactivity very often drives us into micromanagement. A reactive person sees reasons everywhere to deal with the current.

Reactivity as a mindset is like the classic busy bricklayer who runs around with an empty wheelbarrow that he doesn’t have time to load because he’s busy.

Proactivity – creating long-term assumptions that are ahead of the current moment.


 It is characterized by an analytical approach based on data and arranging the process in time. Proactive leaders do not focus on fires . But on creating and implementing scenarios set in the future.

Proactivity is a feature required in creating strategy. Proactivity supports the achievement of long-term goals. A strategic approach is a proactive approach in the long term.

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