Data and metrics analysis is essential for companies seeking to achieve exponential growth and stand out in the market.
After all! data-driven culture! that is! guided by data! is a strategic front of the company in which decisions are based on information! and not on “feeling” and “guesswork”.
Brands that are leaders in maximum performance and innovation use data analysis and metrics. Amazon! Netflix and e-commerce giants such as Mercado Livre and Magazine Luiza are examples of data-driven organizations.
In this post! we explain the concept in more detail! its main advantages in day-to-day management and how your company can put it into practice. Enjoy reading.
What is the data and metrics analysis process?
Data and metrics analysis should be seen as a strategic front for the company. This means that it must have a structured process and the right tools to do it in the best way possible.
In this sense! we emphasize that a good analysis only happens nurse database when data collection is done properly. Therefore! it is very important that the information filled in on qualification and registration forms has the fields that your company needs.
Furthermore! they need to be standardized. The lack of standardization reduces data quality and generates polluted databases. This makes analysts’ routine difficult. Therefore! the first step in analyzing data and metrics is to standardize how the information is filled in and the origin of the data.
Having a CRM (Customer Relationship Management) and/or an ERP (Enterprise Resource Planning) is essential to improve data collection and processing.
Next learn about the main forms
Predictive
Predictive analysis uses past data 10 tips for taking quality social media pictures and cross-references it mobile list with market information to identify trends. This makes it possible to identify possible scenarios. It also provides guidance for making the most of Why should you perform opportunities and boosting business results.