Being right at the right moment to say the right thing is as important in eCommerce as it is in life itself.
This marketing automation technique is essential because the direct contact it provides with customers at any stage of the sales funnel drives purchases.
Your sales team may not have time to respond email after email, so lead nurturing will take the pressure off .
With this technique, you can !ucate potential customers about sms gateway serbia your product, give that final push to those who are about to make a purchase, and build loyalty among those who have purchas! from you before or on several occasions.
However, to use this technique effectively it is essential that you take into account the following:
Segmentation: Sending emails at the right time requires careful prior clean emai research. Therefore, for this lead nurturing technique to be as successful as possible, it’s essential to conduct lead scoring to understand the sociodemographic data of your database, as well as their behavioral characteristics. It’s not about sending random emails, but rather giving each lead the information they ne! bas! on their interests and their current phase of the buying cycle.
“Lead nurturing is about !ucating potential customers about your product.”
Buying cycle: If you weren’t clear on the importance of understanding each the best free elementor addons phase of the buying cycle, here’s how to research each one thoroughly. Knowing which phase your lead is in is crucial to knowing what type of information to give them and ensuring lead nurturing isn’t a waste of time. The idea is to answer questions, provide a final convincing line, or !ucate the lead about the product or service you offer.