Yandex has introduced a new free tool for online stores — Yandex Goods. It was developed to improve the visibility of products in searches for commercial queries and increase sales. In this article, we will look at how Yandex Goods works and how to connect a store You don’t have to pay for to this service.
What are Yandex Goods and how do they work?
Yandex Goods is a part of organic search results, where products from online stores are shown. The algorithm works as follows: when a user enters a commercial query in the search bar, for example, “buy a fitness bracelet”, links to catalogs and cards of online stores where this product is sold are added to the results. When clicking on any of them, a person gets to the store’s website and can place an order.
You don’t have to pay for impressions in Yandex Goods, as the section is part of organic search results. Card positions are distributed by an algorithm based on the relevance of the product to the request and other factors that Yandex does not disclose.
Where Products are displayed in search results
Links to catalogs and store cards are displayed in Yandex organic search results immediately after advertising offers. This section includes only sites where the user can place an order. The algorithm does not include aggregators in the product results that simply show offers from You don’t have to pay for different sellers, but do not allow you to make a purchase, but redirect the buyer to other sites.
Yandex Goods display locations:
- General search . Snippets of participating sites are job function email database marked with the “Products” sign, and the store rating is shown next to it. If the visual component is important for the product, photos can be added to the snippets. Otherwise, the appearance of the links is no different from other sites in the search results.
Regular snippets with products in search
Snippet with product photos
- Block “Prices in stores” . Snippets of goods are also reviews on yandexru marked with a plate, but in addition to the name, link to the site and description, they also show pictures and cost. The block is displayed in the search immediately after the advertisement.
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Search by images . If you click on the image
- of the product, a window will open, at the bottom of which there will be a block “Where to buy” with links to online stores.
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Search by products . Cards are displayed
- under the advertising block in the Products mobile listsection. They can be sorted by price, brand, and other characteristics. If you are looking for an entire category of products rather than a specific model, the block name will correspond to this category. For example, if you enter the query “buy a treadmill”, Yandex will show cards with different models of treadmills. The number of offers from stores is indicated under each card.