Outside of my time as an internet marketer, I am a meditation teacher. In order to start an additional meditation group, I was looking for new members. So I sent a press release to the major local media and started a Facebook campaign. From that, I learned a few lessons that I would like to share with you.
Facebook makes it possible to target advertising campaigns at specific audiences. That the secret of h5 applet performance optimizationis why the medium lends itself well to promoting local services. Facebook advertising is therefore the first tool I use.
The design of the Facebook campaign
Of course, the success of a Facebook campaign is highly dependent on the law of supply and demand. Apparently, there are enough people in Zwolle who need meditation and its effects. But that does not mean that if you place an advertisement, the registrations will automatically flow in. It is mainly about the right message, to the right target group at the right time and with the right follow-up.
results_facebookChoose the advertising option & message
In Facebook, you can choose from multiple options for Paid Advertising. I chose a Like campaign and then Page Likes. the idea of instant messaging is not newThis way, you can simply include the message you want to convey in the campaign, while also collecting likes for your Facebook page. In my case, the message was: ‘Patipada is starting an extra group for meditation lessons. Once every 2 weeks in Zwolle. You can register via medischzwolle.nl.’ I did not write out the numbers in full, search engine optimization united states america because the number of characters in a Facebook campaign is limited.
It is likely that people who click on the ad are actually interested in the message. If this is not the case, but they click through anyway, they probably have an affinity with what you offer, which makes the chance of a like relatively high.