What’s different from WhatsApp is that Kik allows for so-called Promoted Chats , which allow brands to message many users via the app. Funny Or Die took advantage of this and quickly noticed a very promising result: the click-through rate of people who received the videos via Kik was 10 percent . For comparison: the engagement via Twitter was about half a percent.
Videos get priority on Facebook
That Facebook is strongly focusing on video is evident from the Newsfeed algorithm. This algorithm has been clearly como organizar e gerenciar seu banco de da favoring videos that are placed directly on Facebook for some time now. The autoplay function (which ensures that videos play automatically in your timeline) is a reason for many community managers and marketers to upload videos directly via Facebook.
Many mobile Facebook users have now realized that you can manually stop the autoplay function, because it costs users a lot of data. On desktop, Facebook videos play automatically anyway.
YouTube killer
But there’s more. Last week, Facebook launched its own video player . It lets you embed Facebook videos on your website:
One solution is to use visual content. By using effective photos, videos and other visual information, you stimulate your target group. Why? Because 65 percent of your audience is visually oriented and over 90 percent of communication is non-verbal. In addition, our brain processes visual content faster and we remember an image sooner than text. When you put your information and message in a visual jacket, you have a greater chance that visitors will stay on your website longer or share a message on Facebook or Twitter with their friends sooner.
3 Key Elements and 5 Steps
A condition that Hubspot , the creator of the infographic below, mentions is that you use good visual content that contains india number list three elements: consistent use of color, the right choice and use of fonts and coordination with the platform where you want to place your content.
All well and good, you might think. How do I create effective visual content? The visual below will also help you get started. best game pass games In five steps you can develop visual content that will stimulate your target group. Curious about the key elements and the five-step plan? Then scroll down to view the infographic. For a larger version, click on the image.