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Copywriter – 3 biggest risks of the profession

n the city, on public transport, at the train station, in magazines, in the online world… Advertising is all around us. While a mere mortal is content with babbling about its frequency, a copywriter analyzes a competitor’s work from the claim to the “call to action” to the aesthetic side .

Why did they put the most important thing until the end?

Doesn’t he know that “more than…” is evil?! The graphics are perfect! It’s a shame I didn’t think of this sooner! – This is what your inner monologue will look like on your way to work, from work or on vacation.

Professional deformation investor database does not take into account that you have already failed today.

Don’t you notice the ads around you? As a copywriter, you start searching for them, researching them, and evaluating them. Everywhere!

Compulsive error correction

Every copywriter should be a good Czech speaker. Do you want to send your CV for the position of “text guru”? Then the list of requirements facebook – how often to post and do you need to have fans on the page? will probably include something along the lines of:

“Do you have Czech in your pocket? Can you write without mistakes? Is spelling your passion?” – No problem, you can’t do without a perfect knowledge of your native language as a copywriter .

But even a harmless hobby can turn into an addiction over time. It may be hard for you to admit that you’re up to your neck in it. But believe me, as soon as people are afraid to write to you on Messenger, something is wrong.

Our previous blog will help you determine your Czech speaker diagnosis .

Constant thoughts about the target

Empathizing with your target audience is a great thing for copywriting. You can create persona profiles or imagine a specific person under a given target audience .

Relatives, friends, a significant other, or a neighbor colombia business directory can be a handy template to help you understand the people you’ll be writing for. But you should pay attention when the brand you’ve assigned to them comes to mind faster than the person’s name .

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