There has been talk for some time that Sklik is going to come up with a new form of banner that will be placed on established content sites and will surround the content of these sites.
This happened a few weeks ago. Of course, we were eager, so we tested and now we bring the first observations and results.
What Branding Actually Is and How Does It Work?
Branding, as I wrote above, is a banner format that surrounds the content on content websites along its edge. The banner remains unchanged when scrolling the website.
Technically, this is a classic static banner with a size of 2000 x 1400 pixels and a maximum size of 500 kB.
The Branding format is currently displayed vnpay database on the following content websites: Novinky.cz, Echo24.cz and Ceskenoviny.cz. Seznam.cz states that in the coming weeks, more websites will be added where it will be possible to display the Branding.
The banner graphics and its placement are very visible, which is why this format is ideal for launching a new product/service on the market, or for strong support of the client’s business (discount, seasonality, advantageous offer).
Payment model and technical settings
Due to the large number of impressions, Sklik recommends using a CPT (cost per thousand impressions) setting of at least CZK 110. If you use CPC, the ad may not be displayed because it would not reach the required cost per thousand impressions.
Creating a campaign itself is where can you analyze data from fb? not complicated. Just click the classic + button to add campaigns in the Sklik interface and the system will guide you.
One of the most important aspects of Brandig is definitely the graphic design of the banner. We recommend following these rules , which can be found directly in the Sklik help.
First results
And now the expected first results. Since the beginning of August, we have been continuously testing the deployment of these formats with the first clients.
In general, it can be said that the colombia business directory CPT is higher than in other campaigns with this payment model. However, it is necessary to take into account the size and location of these banners. These are not small formats on unknown websites.
The current CPT in the campaigns we are currently testing is around 130 CZK, but we expect it to increase in the future. After all, this is a new format. We are currently losing around 8% of impressions, which clearly shows that not many people are trying this format yet.