Are you considering a form of campaign that will help your e-shop increase sales? Then we recommend Google Shopping – a form of advertising that can effectively make your products visible in the online world.
Below you’ll find an explanation of what Google Shopping is, how it works, and some tips and tricks that I like to use in my Shopping campaigns.
What are Google Shopping and what is needed to create them?
There are a lot of myths about Google Shopping in the online world. For example, I’ve heard that Google Shopping runs almost by itself without any optimization, or that it’s just a “sucker” of credit that you can use in your account in bc data hong kong other ways. Both statements are actually true, it’s just a question of how you work with the campaign and how much time you devote to it.
Google Shopping, formerly known as PLA (Product Listing Ads), is a form of product campaign that allows you to show potential customers your e-shop’s products.
They consist of an image, product name, price, and e-shop name. It is practically a form of “Search campaign”, so let’s get to it.
The feed must include the tag “google_product_category” according to Google’s official taxonomy.
Set up a link between your AdWords account and your Google Merchant Center account.
Create an XML feed.
There are a few steps you need to take before you can actually launch an AdWords campaign. Below is a list of what you need to have before you can start creating campaigns in the AdWords interface.
The individual steps are time-consuming, so below is just a short list to help you with the first account setup and linking. For some more complex campaigns, I also provide a link to the official AdWords help.
Next, you need to verify your website google rebrands adwords and doubleclick in Google Merchant Center. This step is the most technical of the entire Google Shopping creation process, so I’m attaching the official AdWords help. With many e-shop solutions, verifying your URL address is no longer that difficult. Everything is easy to find.
After completing all these steps
linking and verification, you can finally start creating the campaign itself in the AdWords interface.
Before we move on, I would like to mention two things that might help you when setting up your campaigns.
First , if your products are unique, create an identifier_exist tag with the value FALSE . Second , if your EANs are incorrect or colombia business directory you are not at all sure of their origin, consider disabling the Gtin tag.
Setting up campaigns in the AdWords interface
After completing a fairly challenging course, we finally reached the point where we are creating campaigns directly in the AdWords interface.