It’s been 18 (AdWords) and 22 (DoubleClick) years since Google officially announced the launch of its AdWords and DoubleClick advertising platforms. Now it’s time for a change. Along with the rebranding of its products, Google is also introducing new solutions that should make advertisers’ work even easier.
Google AdWords is now Google Ads
The service was launched in 2000 for 350 advertisers as a tool for displaying text ads on Google’s search engine. It has bc data europe now evolved into a platform supporting many different ad formats across Search, YouTube, Gmail, Maps, and a network of partner sites and apps.
The name change also comes with other changes. Starting at the end of July, the URL will change from the current adwords.google.com to ads.google.com. The URL for Google Help will also change, and will now be available at support.google.com/google-ads.
Google Marketing Platform
Google considers the biggest innovation to be a machine learning system called Smart Campaigns. They will provide advertisers with a facebook and instagram monitor your activity predefined system that will allow them to set primary campaign goals. Google Ads will then use machine learning to optimize ad content and targeting.
The merger of DoubleClick Digital Marketing and Google Analytics 360 analytics tools will create a unified Google Marketing Platform.
Google Ad Manager
Google Ad Manager unifies DoubleClick for colombia business directory Publishers (DFP) and DoubleClick Ad Exchange (AdX). Ad Manager will serve as a programming platform for all Google publishers and partners.
Despite these major changes, Google assures that the switch to Google Ads will have no impact on the performance of current campaigns and therefore no adjustments need to be made.