Everything communicates” our way of being, of expressing ourselves, of dressing… Everything is communication. As soon as two people perceive each other, they establish communication. Any perceptible behavior is interpreted by the people around us. And the thing is, we communicate even when we don’t want to. Being aware of this is key when building our own personal brand. To teach us how to do it, in our previous innova&action live we were accompanied by neuromentor tessa brighten, who, from the beginning of the talk, highlighted the importance of knowing ourselves well in order to consciously build our own personal brand.

We began the training with a very simple

In which each of us had to answer the following question: “who am I?” . A question so obvious that it forced us to do a little work of introspection to discover what really identifies and defines us . Many times, when we USA WhatsApp Number List try to discover it, a series of “layers”, “attributes” or “values” come to light, which we have been learning based on our education, family, environment. And that really is not what truly identifies and differentiates us. Therefore, as tessa explained to us, to create a solid brand we must know our true identity and remove all the “layers” of that experience, or that life education, that condition us. Because, at the end of the day, for the neuromentor, the authentic creation of the personal brand is a journey from the inside out.

We should not chase clients but generate followers

Our way of communicating and relating to the environment says a lot about our brand. Therefore, when building our personal brand it is necessary to take into account a series of aspects to avoid falling into a series of “traps” and creating a worthless brand identity . Below we Australia WhatsApp Number List highlight some of what tessa wanted to tell us about: passive focus: you are what your client says about you, so there is no balance between what you are and what you say you are. Positioning: the search for a brand identity becomes a brand position. Looking to be someone in the market, beyond being yourself. Prioritizing sales, rather than creating an authentic brand.