How we work on the culture of interactive prototyping at sm

Last tuesday we had the great opportunity to share our innova&action live with álvaro varona , corporate manager of user experience ux at grupo sm. Who came to answer a big question that many companies ask: “how can we implement this new culture of prototyping within our companies and businesses?” and it was through his professional experience within an organization that is committed to the culture of interactive prototyping, that he responded to us.

Teaching us the importance of

This type of tools to improve the user experience of our products and services . Completely transforming the digital design process. “I’ll send you the design” a phrase that is still heard within the design departments of Taiwan WhatsApp Number Data companies. A simple expression with which álvaro varona, a few minutes after starting the talk, wanted to explain to us the change in the way of designing that the use of prototyping in our services and products has brought about. And, thanks to this.

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What previously in design

Were simple and simple flat graphics that could not be interact with. The prototyping design has managed to incorporate animation, interaction and worflow in each of our web designs. . Generating products Indonesia WhatsApp Number List that take into account the user experience and their way of interacting. A new way of designing in which the important thing is not the product itself , but the user experience. Your way of understanding it and using it. As the american sauce brand, heinz, knew how to put into practice.

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