It is no secret that we are increasingly demanding with our tastes and we seek to live experiences that make a difference. We are emotional beings and, that is why we want to feel and remember what we experienced. Brands know this and care about offering their customers what they are looking for. The paths to reach consumers are multiple and very different, but today we come to talk to you about experiential events. Before delving into the aspects to take into account when holding an experiential communication event.

We define marketing communication

Events as in-person events organized and planned within the marketing communication strategy of an organization that aims to convey a message about your products, brands or organization to a target audience to India WhatsApp Number Data provoke a response or reinforce, create or modify an attitude (Galmés, M. and Victoria, JS, 2010). Phases of organizing an experiential event Once the objective and target audience of the event are defined, the next thing is to decide its format. Among the format typologies we highlight the following.

Meetings and Conventions

Exhibitions and fairs Product launches Sample events and product testing. Traveling events Open days Events with media impact Protocolary acts Italy WhatsApp Number List Once the format has been decide. The next step is to choose the experiential modules that will make it up. But what are experiential modules? They are the aspects that can participate and influence the success of an event and are the following: Sensory experiences. They are generate when the use of the senses is motivated and this is relevant to the experience.