Have you stopped to think about how big brands have succeeded? It may seem obvious. But think a little more and look at the t-shirts that pedestrians wear on the street. Some with one of those well-known logos, others without it, and the difference can be more than 100 euros. If it has crossed your mind to think that it is due to the characteristics of its fabric, it is not, or at least it is not the main reason. It possibly has much more to do with issues such as those addressed by the Golden Circle, a methodology created by Simon Sinek to define the value proposition of a business.

The Golden Circle is made up of three spheres

The most external responds to the what, the second to the how and the last to the why of the company. That? They are the products, services or tangible results that the company offers to the market. It is the Russia WhatsApp Number Data easiest to identify and corresponds to the first layer of the circle. As? It is the way of working, the modus operandi of the company. It includes systems, processes and strategies that the entity uses to make the what a reality. Because ?​ It is the reason or belief that guides and justifies the previous two. They are the values ​​and principles that shape its purpose as an entity, being unique and differentiating.

The main questions the company

Should be able to answer at this point are: why does the company exist and why should anyone care? Most companies focus on offering what they do, that is, on a product and its qualities. In this way, the consumer Vietnam WhatsApp Number List compares that product with others with similar characteristics and considers the best option based on price or another tool used by companies that focus on what. Let’s take an example, if a store sells t-shirts and only pays attention to the product it sells, customers will only see the t-shirts, and when purchasing they will compare with other stores in terms of the characteristics of the fabric and the price.